Information about the Leadership Counts survey.

The Leadership Counts survey informs the development and evaluation of the United Church’s strategic plan and anti-oppression work. As we consider our commitment to equity, diversity, and the full participation of everyone, it is important to learn more about the diverse identities present among the United Church’s ministry personnel, staff, and national committee members in order to help us develop strategies to effectively meet our commitments.

God affirms that we are all “fearfully and wonderfully made.” God knew us even before we were born (Psalm 139:1-18). God, as a loving Creator, has shaped and formed us, including all of our different identities.

Why Leadership Counts

This survey is a collaborative effort between General Council staff in Member Engagement, the Office of Vocation, and Anti-Racism and Equity.

Participation in the survey is voluntary. All information is confidentially and securely maintained.

By having a better understanding of the church’s leaders, it is possible to:

  • learn more about who is offering leadership,
  • offer more effective support to ministry personnel, staff, and national committee members,
  • work towards equity and diversity in many forms, and develop strategies based on full participation,
  • determine what we need to do to better in order to meet our commitments,
  • track changes in the identities of church leaders over time, and
  • be more accountable for who we want to become, knowing who we are now.

What are the United Church commitments this survey is based on?

The United Church of Canada has made several commitments related to equity and self-determination in recent years. These commitments include the following: 

What are the survey data showing us?

These news stories provide updates on what trends among ministry personnel and members of national committees are emerging from the preliminary analysis of the data received from the voluntary Leadership Counts survey:

The Spring 2023 Executive Summary of findings is also available in the Downloads, below.

Frequently asked questions about the survey

These are the most common questions about the survey. More in-depth information, including details about confidentiality, privacy, and legal questions can be found in the Downloads, below.

Who is being surveyed?

Leadership Counts invites ministry personnel and members of national committees to voluntarily participate in sharing information about their identities (including their racial identities, gender identities, sexual orientations, disabilities, and more).

In a later stage, staff of the General Council Office and regional council offices will also be invited to voluntarily participate.

Why should I participate?

The United Church of Canada supports diversity in its leadership. The church is working on equity and anti-oppression policies and practices.This work is made easier with data on the current demographic diversity of the church’s leadership. Your participation in this survey helps to tell the story of the many identities providing leadership in the church.

Do I need to answer all the questions?

No, you do not. Every question is voluntary. Individuals may choose which of their identities they would like counted, and whether or not they would like to share more information about that identity. Individuals are not required to provide this demographic information to the General Council Office and there will be no adverse consequences to them if they choose not to provide the information. You can continue to access the information submitted, add to it, change it, or update it through

I do not hold any marginalized identities. I’m not a minority. Should I still complete this survey?

Yes! This survey helps us know who our leaders are, and that includes you! You and all of your identities are an important part of the leadership of the church. Your leadership counts!

How do I participate in Leadership Counts?

If you are ministry personnel or serve on a national committee, you will have been sent an email with your unique survey link. These are sent quarterly to any new ministry personnel or new committee members. If you think you should have received an invitation to participate, you can access your survey through the "My Identity Data" tile on or but cannot locate it, please contact us at

How do I view or change my information in Leadership Counts?

You can view or update your data at anytime through ChurchHub using the "My Identity Data" tile. A video tutorial is available to help you navigate through these pages on ChurchHub.